Erica Seidel

Founder and Executive Recruiter
The Connective Good

Erica Seidel recruits the rare executive marketing talent that companies wouldn’t find on their own. She founded The Connective Good, a boutique retained recruiting practice placing CMOs and top executives in marketing, marketing analytics, and marketing technology. Her philosophy: Recruiting needs to feel less like procurement, and more like sales and marketing. Previously, she ran Forrester Research’s global advisory businesses for Chief Marketing Officers and digital marketing leaders. Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University. For insights on hiring great marketing executives, check out Erica’s blog at: www.theconnectivegood.com

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