We have built out four different tracks to help attendees become proficient in strategies for designing, hiring, and inspiring high-performing teams, and capitalizing on people data to maximize productivity. 

  • Strategy & Design
  • Hire
  • Inspire
  • Consultant

Strategy & Design

Many companies cobble together employees without considering team dynamics, and they appoint leaders who might be excellent individual contributors but who lack the self-awareness and/or motivation needed to effectively inspire employees. When teams and leaders are designed ad hoc like this, results suffer. But when the design of the organization, its leadership, its team dynamics, and its culture are approached intentionally and strategically—supported by people data—companies have a much better chance of achieving their desired business objectives.

What you will learn

  • How to match a business strategy to an appropriate organizational structure

  • How to identify leadership competencies that map to your strategy

  • How to promote effective senior leadership

  • Best practices that will align culture to business strategy

Strategy & Design Track Speakers

Play Even Bigger: Align People Strategy with the Business to Become Category King

November 21 , 11:30 am - 12:20 pm

Nothing is Forever: The Changing Aspects of the Employment Experience

November 21 , 1:45 pm - 2:35 pm

Go Beyond Performance Management

November 22 , 1:00 pm - 1:50 pm


Hiring is a critical activity in any organization regardless of its size, industry, or state of maturity. The ability to hire well sets the stage for future organizational success. Putting the right person in the right role also contributes to others’ confidence in the organization’s overall effectiveness; top performers prefer to work with other top performers. By contrast, a mishire can have devastating consequences not just on the organization’s business results but also on the engagement and welfare of other employees.

What you will learn

  • Questions to consider when defining a job

  • How people data can help you create a compelling job advertisement

  • Best practices for selecting interview team members and preparing them for the interview process

  • How to predict new team dynamics

  • How to determine candidate cultural fit

Hire Track Speakers

Hiring & Motivating Sales Millennials

November 21 , 11:30 am - 12:20 pm

How to Get Out of Your Own Way When Hiring Your Executive Team: The 5 Tenets of Intentional Executive Search

November 21 , 1:45 pm - 2:35 pm

Hypergrowth Teams at Toast Require the Right Ingredients

November 21 , 2:45 pm - 3:35 pm

Learn the People Strategy that Built a $1B Brewery

November 22 , 1:00 pm - 1:50 pm


In most organizations, employees lack the necessary people data insights to work together at their best. Without that data, employees don’t have critical awareness regarding their workplace behaviors. This means they inadvertently create communication problems, conflict, and even organizational toxicity. Using a talent optimization approach, employees are given the data and insights they need to manage themselves—and their relationships with others in the organization.

What you will learn

  • What to consider when creating career paths

  • How to create leader self-awareness

  • Best practices for creating high-performing teams

  • Steps to take to actively manage your culture

Inspire Track Speakers


Consultants are always looking for ways to become a more strategic partner to their clients. Often times, they are seen as expensive and CEOs find it hard to articulate and implement their recommendations. At OPTIMA, you will hear directly from your buyers on what they look for in consulting engagements. You’ll also have the opportunity to network and hear best practices from industry leaders in the consulting space.

What you will learn

  • What CEOs really want from consultants

  • Change management best practices

  • How employee satisfaction impacts customer experience

  • Structuring attractive retainer models

Consultant Track Speakers

Managing Change Through Talent Optimization – A Case Study

November 21 , 11:30 am - 12:20 pm

Scalability as a Mindset

November 21 , 2:45 pm - 3:35 pm

Employee Journey Mapping and Its Impact on the Business

November 22 , 11:00 am - 11:50 am

Change Monster: The Human Forces that Fuel or Foil Corporate Transformation and Change

November 22 , 1:00 pm - 1:50 pm